Welcome to Shop Serve Unfiltered!
Where my sister and I spill the tea on all the behind-the-scenes chaos of building our brand. Buckle up for a wild ride as we give you an exclusive peek into the making of our latest collection!
What does it take to create a new collection?
What began as a simple idea has turned into a vision. Our Fall Collection is a modern twist on the 90s—a tribute to the era’s understated elegance and simplicity with a fresh, contemporary vibe. This collection embodies classic with contemporary, Clean lines, neutral tones, and effortless sophistication, which are reimagined for the modern woman. Think sleek silhouettes that flatter and empower.
The Details Matter
From simple cut-outs to precise stitching, every detail is carefully added to keep the designs simple yet stylish. We’ve updated 90s classics like oversized blazers and simple shirts, giving them a fresh, modern look that still feels timeless.
With love, Praneet