ABOUT US

At Serve, we believe that the right piece of clothing can transform how a woman feels about herself, especially in environments where confidence is key. Our journey began when we found ourselves at a crossroads, uncertain about our future. In that moment, it was the simple act of wearing formal attire that gave me the confidence to face the world. This experience ignited a passion in me to create clothing that does more than just fit—it empowers.

OUR STORY

Serve was born out of a desire to support and uplift women, particularly in corporate spaces that are often male-dominated. Our mission is to craft customised formal wear that fits perfectly and resonates with each woman’s unique identity. We focus on slow fashion, producing only when needed to ensure sustainability. Using only the highest quality fabrics and embracing minimal, versatile designs, we create clothing that empowers women to feel confident and stand tall.

At Serve, we’re more than just a fashion brand. We’re a dedicated support system, a trusted friend, and a reliable partner in your journey. Our clothes are designed to give you a sense of belonging and individualism because every woman deserves to feel empowered.

Meet Praneet Chawla: The Creative Force Behind Serve

Praneet is a fashion designer with a passion for creating and styling clothing that not only looks amazing but also empowers the wearer. Her journey in fashion began at Mumbai’s Pearl Academy, where she honed her skills and developed a deep love for innovative design. After completing her studies, Praneet had the incredible opportunity to work as the head stylist for Marks and Spencer at one of India’s largest malls, an experience that sharpened her eye for detail and her flair for styling.

Praneet has always been drawn to challenges that push the boundaries of creativity, and that’s exactly the spirit she brings to Serve. Here, every piece is crafted with the intention to empower, inspire, and celebrate the unique strength of women. At Serve, Praneet believes that clothing should be more than just attire—it should be a reflection of who you are and a tool for expressing your individuality.

Join Praneet on this journey as she redefines what it means to feel confident and stylish in every aspect of your life.

Meet Kanwaleen Chawla: The Heart Behind Serve

Kanwaleen is a marketing enthusiast, a proud sister, and the co-founder of Serve. Her journey began in Dehradun, where she completed her schooling, followed by an exciting college life in Mumbai. Now based in Delhi, she is pursuing her post-graduation while pouring her passion into Serve.

Growing up in a close-knit family, Kanwaleen learned the importance of support, love, and empowerment—especially from her sisters. These values are at the core of Serve, where the mission is to empower women through clothing that speaks to their individuality and confidence. With a background in marketing and a deep appreciation for the transformative power of fashion, Kanwaleen has created Serve to be more than just a brand; it’s a community that celebrates the strength and uniqueness of every woman.

Serve’s custom-made formal wear is designed to empower women in every aspect of their lives, whether stepping into a boardroom or owning their space in any environment. At Serve, Kanwaleen ensures that women not only look good but also feel unstoppable.